Cisco is buying a startup that uses WiFi to gather data from people as they move around malls and airports (CSCO)

Cisco

Cisco announced its intent to acquire July Systems, a startup that uses wifi to gather insights about visitor behavior in physical spaces like malls, stadiums and airports.  Cisco, which already partnered with July Systems, plans to scale the startup's technology and apply it to new physical spaces such as hospitals and government buildings.  It's unclear how much Cisco will pay for July Systems. But the Sequoia and Intel Capital-backed start up was last valued at $45 million in a 2012 funding round.

July SystemsCisco plans to acquire July Systems, a startup that uses wifi to gather data about visitor behavior in physical spaces like airports and malls for enhanced customer insights and visitor engagement programs. 

In an announcement Tuesday, Cisco Vice President Rob Salvagno described the acquisition as part of the company's "journey to intent-based networking —a fundamentally new way of building and managing networks for the digital era."See the rest of the story at Business Insider

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