Every Marketing Tool You Need to Know in 2018

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Every marketer needs the right tools in order to succeed in running marketing campaigns.

Good tools make your life easier, from blogging tools to research and tracking tools.

Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize.

Here’s a list of every marketing tool you need updated for 2018.

100+ Must-Have Marketing Tools

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools Google Analytics Google Analytics Premium Adobe Analytics Kissmetrics 2. Facebook Messenger and Chatbot Tools MobileMonkey 3. Social Media Publishing Tools HootSuite Buffer SproutSocial Viralheat FalconSocial 4. Online Customer Service Tools MobileMonkey Zendesk Help Scout Get Satisfaction Freshdesk Groove 5. Social Media Listening Tools SocialMention Talkwalker Alerts BuzzSumo Social Crawlytics Sysomos 6. Social Media Campaign Tools Shortstack Spredfast Woobox Pagemodo Tabfoundry 7. Site Audience Comparison SimilarWeb Alexa Google Analytics Experian 8. SEO Keyword Analysis Google AdWords Keyword Planner Google Trends SEMRush Bing Ads Übersuggest 9. SEO Rank Checking Google Search Console SEMRush Searchmetrics Moz Ryte 10. SEO Site Crawling Google Search Console Ryte Screaming Frog 11. SEO Backlink Analysis Google Search Console SEMRush Ahrefs Majestic LinkResearchTools 12. AdWords Paid Search Analysis WordStream SEMRush SpyFu Optmyzr 13. Influencer Outreach and Management Buzzsumo BuzzStream Traackr Onalytica Lithium 14. Data Management Platforms and Audience Targeting Cxense Criteo Krux Neustar Oracle Adobe Audience Manager 15. Page Engagement Tools Clicktale Crazy Egg Tealeaf 16. Content Management Systems Sitecore Adobe Experience Manager Acquia Oracle WebCenter 17. Blogging Tools WordPress HubSpot Movable Type ExpressionEngine Drupal 18. Content Curation and Authoring Tools Evernote IFTTT Feedly Scoop.it Cronycle 19. Landing Page Creation and Testing Tools Unbounce LeadPages Instapage Optimizely 20. Digital Asset Management Adobe Experience Manager Wistia Vimeo Uberflip Placeit 21. On-site Push Notifications Hello Bar BrightInfo Sumo Evergage Bounce Exchange SaleCycle 22. Personalization for Ecommerce Evergage Barilliance Marketizator SaleCycle Monetate 23. Ecommerce Cart Recovery Cloud.IQ SaleCycle Optilead Fresh Relevance Pure360 24. A/B and Multivariate Testing Tools Convert Visual Website Optimizer Optimizely Oracle Maxymiser SiteSpect 25. Ecommerce Management Magento Woo Themes Shopify PrestaShop Actinic 26. Product and Customer Review Tools Trustpilot Feefo Yotpo Bazaarvoice Reevoo 27. Call Tracking Infinity Convirza ResponseTap CallTrackingMetrics CallRail Nextiva 28. Marketing Cloud, CRM and Campaign Management Tools HubSpot Marketo Hatchbuck SalesForce Oracle Marketing Cloud Adobe Marketing Cloud 29. Email Service Providers and Marketing Automation Services Aweber iContact MailChimp Constant Contact Get Response Infusionsoft Act-On 30. Email Marketing Optimization Tools SurveyMonkey Polldaddy Typeform

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

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