New Beginnings Reviews: Taco Bell has a new deal in its hunt to steal a key American customer from McDonald's and Wendy's (YUM)

Hollis Johnson/Business Insider

Taco Bell is launching a new value deal called the $2 Duo that allows customers to get a burrito and a drink for $2. The fast-food chain is doubling down on affordability, building out its $1 value menu with new limited-time offerings. "We're in a business where affordability for Americans is a real concern when you've got one in two Americans living paycheck to paycheck," Taco Bell's chief brand officer, Marisa Thalberg, told Business Insider.

Taco Bell has a new deal to win over budget shoppers across the United States. See the rest of the story at Business Insider

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