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Earlier this year, financial services firm Deloitte released its annual Football Money League, charting the massive revenues of Europe's biggest football clubs.
As the wallets of the continent's biggest teams continue to grow, so too do their online presences.
Social media has become a crucial part of the way the largest clubs connect with their fans around the world, with some even hosting foreign language Twitter accounts.
Social media is also increasingly driving revenue for clubs as brands target players with large followings for sponsorships.
There is still some disparity, though, between the clubs with the most money and the clubs with the most fans (on social media, anyway).
Scroll down to see who are the most popular teams from Deloitte's rich list, ranked in ascending order of combined followers on Facebook, Instagram and their biggest Twitter page — rounded to the nearest hundred thousand.
20. Schalke 04 — 4.1 million followers
Reuters
Followers (millions):
Facebook: 2.9
Instagram: 0.5
Twitter: 0.7
The "04" stands for when the Club was founded… in 1904. With that much history, you can bet the team has built up a huge fanbase, and much of that has migrated online.
Though the club is one of Germany's wealthiest and most stable, its place in the Money League is under threat because of its absence from UEFA competitions this season.
19. West Ham United — 4.3 million followers
Mike Hewitt/Getty Images
Followers (millions):
Facebook: 2.3
Instagram: 0.6
Twitter: 1.4
A surprisingly low Facebook following puts East London's West Ham near the bottom of the list.
Their most-followed player is the Mexican forward Javier "Chicharito" Hernandez, who has 5.2 million followers on Instagram.
18. Southampton FC — 4.5 million followers
Getty Images
Followers (millions):
Facebook: 3.1
Instagram: 0.3
Twitter: 1
This is Southampton's first ever appearance in the Money League and it is largely because of broadcasting revenue, which accounts for £143 million of the club's total revenue.
The club signed Danny Ings during the transfer window who has almost 700,000 followers on Instagram.
See the rest of the story at Business InsiderSee Also:
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