100+ Scary Good Halloween Email Subject Lines [Updated]

Signs that our favorite once a year spooktacular fright night is just around the corner are finally here. The stores are already lining their shelves with candy, pumpkin carving kits, costumes, and Halloween decor.

This can only mean one thing for email marketers: it’s officially time to dress your email campaigns up for Halloween. After all, the National Retail Federation reports that 171 million Americans plan on celebrating Halloween, resulting in an expected $8.4 billion overall average spend.

Even knowing that Halloween can provide a big boost in revenue, many marketers struggle to figure out how to create a festive campaign that still matches their brand voice and communicates a strong value proposition.

To help inspire you, we’ve compiled a list 100 Halloween email subject lines. You can draw upon these Halloween subject lines to make your email campaigns extra spooky this year and maybe “boo-st” your open rates too.

Paper Source: Get These Spooky Best Sellers Before They Ghost! RIFLE PAPER Co.: Send Your Boos Some Love Jeni’s Splendid Ice Creams: Cone Coins are the upgrade your trick-or-treat needs Magnolia Market: Necessities for the chilly nights ahead Noe Valley Bakery:  This monster won’t eat you! Redbubble: Our 20% off Halloween sale is about to ghost on you. Don’t miss out. Etsy: Spooktacular DIY inspiration Yelp Honolulu: Pumpkin Palooza Care.com: Unearth Big Halloween Savings Citrus Lane Shop: Ready For Halloween? Save 20% Off Costumes Etsy: Wonderfully Wicked Chronicle Books: Put Some Boo in Your Next Book Order Etsy: Your Last-Minute Halloween Guide Sephora Beauty Insider: Halloween beauty to fright and delight Etsy: Autumn Enchantment Hotel Chocolate: Wickedly delicious Halloween treats + same day delivery just £3.95 Cadbury: 15% Off All Ghoulish Goodies Accessorize: Win our Halloween treats | Beware of these bewitching accessories… Etsy: The Cat’s Meow The Market Fresno: Halloween Pumpkin Patch at The Market Etsy: Practically Magic Teavana: You deserve a treat, too. Fortnum & Mason: Halloween is coming… shop now for terrifying treats DAVIDsTEA: We’re soo pump(kin)ed about this free gift Etsy: Are You Ready To Get Spooky? Pinterest: Your Guide To Carving Pumpkins Yelp Honolulu: Trick-Or-Treating For Adults Pinterest: Monster mash potatoes, mummy dumplings and more Coca-colastore.com: Celebrate Halloween as your favorite beverage! Pinterest: Ha-ha-halloween costumes We Heart Pics: Happy Halloween! Get 50% Discount on Awesome Accounts Pandora: Halloween is Here Swisscolony.com: Get Your Halloween Treats Before They Vanish! Cotton On: No tricks, only treats this Halloween! USA online store coming soon! UVU Special Olympics: Halloween Fair with the Dan Peterson School Groupon: Autumn Activities Ahead! IdeaCafe: Spook-tacular Halloween Marketing Ideas Songza.com: The Perfect Halloween Soundtrack Google Play: Scary-good games from Google Play + latch onto Disclosure’s latest album for 99 cents. Worldmarket.com: Screaming deals on Halloween snacks and decor + free shipping. Groupon: Introducing Groupon’s Fall Shop! Pinterest: Last Minute Halloween Ideas Unionplus.org: Don’t buy your Halloween candy without reading this Groupon: Fall Deals Bluehost: Spread the word! Fall Sale starts 9/26. Weieast.com: Be “Boo-tiful” this Halloween! Shop now on WeiEast.com! All treats, no tricks! Grammarly: A Fun Halloween Quiz from Grammarly Provo Recreation Center: Halloween Carnival – Basketball Registration – Holiday Party Rentals Ivillage.com : Stars in Halloween Costumes: Guess Who’s Who! Power of Moms: NEW Deliberate-Mother Halloween Podcast | Thanks  for ½ Million Downloads! IdeaCafe: Is Your Business Prepared for the Halloween Craze Yellowmoon.org.uk: A frightfully good offer – up to 50% off Halloween Mylan Specialty: Halloween Tips, See Inside Camera Shy: Got a Kid in a Costume? Get a Free 8×10 Sheet with your Session! Klickn: It’s Scary-Easy Now to Find your Fun in and around Utah County The Freelancer: 7 Perfect Halloween Costumes for Freelancers Yelp Salt Lake City: Donuts Are Nature’s Fruit Cosmopolitan.co.uk: Go bump (and grind) in the night this Halloween! Yelp Salt Lake City: Halloween Hijinx SwimKids: October Calendar for Kids Camp & Halloween Pinterest Partner Team: Halloween: Create a Spooky Board to Reach your Audience Skyword: Skyword Monthly: Tricks & Treats Groupon: Nocturnal Halloween Zipline Tour Bhg.com: Deliciously Spooky Halloween Recipes Marketing Funnel Automation: SPOOKY — 22 Marketing Funnel Conversion Killers Cooking.com: We Wouldn’t Trick You – Here’s an Early Treat JC Penney: Scary savings! 20-50% off Monster Sale, Doorbusters & more VideoBlocks.com: Whoa… scary Yandy Costumes: Up To 70% Off All Halloween Costumes Waves Audio: Halloween Sale – Ends Today Ben Adkins: It Would Be Scary To Miss This! Domino’s Pizza: Get the party started with Domino’s KSL Deals: Halloween Deals are Heating Up KSL Deals: Last Chance on Halloween Deals Reverb.com: Shop our Halloween sale Sally Hogshead: Spine Tingling Ideas… Howard Partridge: Halloween Marketing for Yandy Costumes: Last Chance! $19.95 Saturday Halloween Delivery! Seven Peaks: More Halloween Fun! Crazy Corn Maze + Cornbelly’s + Hee Haw Farms + More! Living Health: HALLOWEEN FLASH SALE! Papa Murphy’s: ” Trick or Treating on an Empty Stomach? Now THAT’S scary! Waves: Halloween Sale at Waves Canva: Get spooky with Canva this Halloween Yandy Costumes: It’s Almost Halloween! $11.95 Overnight Shipping! Zillow: Inside a Real-Life Haunted House Tucanos Brazilian Grill: Scary Savings KSL Deals: Halloween Activities for Everyone SiriusXM: Get In The Halloween State Of Mind Zillow: One Part Spook, Two Parts Spice Papa Murphy’s: Satisfy Your Little Monsters with a Jack-o-Lantern Pizza. Fiverr: Don’t get spooked! We just want to offer you $5! Yandy Costumes: ARRRRE You Going to Be a Pirate This Halloween? Topgolf: Party at Topgolf this Halloween Thanksgiving Point: Scarecrow Festival is Here Monoprice: Logitech Harmony Smart Remote Control (Refurbished) $79.99 w/ Free Shipping | Haunting Deals up to 30% OFF! Jon Acuff: The problem with Halloween KSL Deals: Halloween Savings Without the Scare Butterfly Wonderland: Butterfly Wonderland October News Groupon: Halloween Fun Monoprice: Final Haunt! Up to 30% off Spooktacular Deals. Maverik, Adventure’s First Stop: BOGO FREE Pumpkin Cookies on Halloween! Shutterfly: A Halloween surprise – 101 free prints. 3 days only Utah Valley Massage Therapy: Halloween Special – Half OFF The Money Couple: Halloween Candy is the Crystal Ball into Your Child’s Future Thanksgiving Point: Check out Spooky Saturday this weekend! Amazon.com Deal of the Day: Up to 62% on Select Blu-ray Halloween Favorites

And there, you have it. 100 of the spookiest Halloween subject lines. Hopefully, after reading this comprehensive list, you have the perfect creepy subject line in mind for your Halloween promotion.

Wrap up

As you prepare your Halloween campaigns, remember it’s no trick that 35% of email recipients open email based on the subject line alone. So, pull out some candy corn to snack on as you brainstorm how you can include fun words like “Halloween,” “spooky,” “scary,” “frightening,” and even Halloween-inspired emoji like ghosts and pumpkins in your subject lines this year.

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