Wednesday, December 25, 2019

Enjoy Shopping More With These Couponing Tips And Tricks

Coupons are a fabulous way to save money! A good shopper will use coupons on every shopping trip, and leaves the store with a little extra money. This article will give you some great tips to help you become that savvy shopper. Keep reading. Use multiple coupons whenever possible. You can purchase many more products by using many different coupons. Best of all, you can do this with your favorite products to build a reserve for later. If you have 6 coupons for pasta sauce that you use on a weekly basis, buy 6 jars at once and use all your coupons. Store your coupons in little plastic baggies. This will save you time when you're looking for one in particular, and they keep them looking neat. They won't go flying all around the place, and they won't get wet. Storing coupons in these little bags makes sense and will help you save. Use store coupons along with manufacturer coupons. Most stores will allow you to use one of their coupons along with a manufacturer coupon; utilize this technique for extreme savings. Many stores will honor both coupons; however, when utilizing this savings strategy have a printed copy of the store's coupon policy. When you clip tons of coupons, it can be hard to remember which ones you have; this is why it is wise to get a coupon organizer. With this handy tool, you can organize your coupons with one of two methods; either alphabetize them or put them in the order of the aisles in your favorite supermarket. Inquire with the newspaper about their couponer's discount in order to avoid buying lots of extra papers just to get the inserts. Lots of them will offer discounted papers to subscribers who order no fewer than 5 papers weekly. Organize your coupons so that you can find them faster when you need them. Special coupon organizers are available for purchase that allows you to organize your coupons in various categories. This makes it easier to locate just the coupon you need without searching through your entire trove of coupons. Go to the manufacturer's site directly. Usually you can save a few bucks on your preferred brands by signing up online at your favorite retailer. All you have to do is supply them with your email address, and they will send you some coupons. Since it is a retailer you shop at, getting email from them is something you want. If you carry a loyalty card for a particular store, check the store's website for coupons. Many retailers offer manufacturer's coupons on their website and allow you to download them to your card. Your stored coupons are automatically deducted when the cashier swipes your card at the cash register. Finding bargains through clever coupon usage is popular with more and more consumers. They use coupons to get the most for their money. Now that you understand the tricks used by the savviest of shoppers, you can become one of them. Go forth and save!

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Tuesday, December 24, 2019

Free Holiday Doughnut w/ Purchase for Members at Krispy Kreme!

Are you a Krispy Kreme Rewards member? Hurry to your nearest participating Krispy Kreme store to score a free holiday doughnut with any purchase on 11/30! To redeem this offer, just scan the barcode from the Krispy Kreme app or provide your phone number at the register during checkout. Keep in mind, there is a limit of one freebie per customer.

If you haven’t done so yet, sign up for Krispy Kreme Rewards so you can get “sweet and simple rewards” like this one. Plus, you’ll get a free doughnut for signing up and earn points toward other freebies.

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the best deals online!

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Monday, December 23, 2019

Enhance Your Future With Our Personal Finance Tips

Managing personal finance can seem like an uphill struggle, but when you follow these simple tips, you will quickly find that it has become much easier to get your finances in order. Here is some great information that will teach you the tips and tricks needed to help you out. Don't be exclusive! Many companies throw a curve-ball into their contract- a piece saying you can only work with them. If you want to make the most money for yourself, steer clear of those companies that require you to sign these. It's best to work for a company willing to share the field, not only are they more confident in their products, but they also are more likely to have your best interests in mind. A higher education can ensure that you get a better position in personal finance. Census data shows that people who have a bachelor's degree can earn nearly double the money that someone with just a diploma earns. Even though there are costs to go to college, in the end it will pay for itself and more. To get out of debt faster, you should pay more than the minimum balance. This should considerably improve your credit score and by paying off your debt faster, you do not have to pay as much interest. This saves you money that you can use to pay off other debts. Negotiate with businesses to improve your personal finance. If you are not happy with the prices or fees a bank is offering you, speak with a manager directly and see what they can do to get them lowered or removed. You would be surprised to know that most of the time this actually works. Clearing your house of older, unused items is a great way to earn a bit of extra money. Also, talk to neighbors to find out some of the items that they would like to sell. You can be as entrepreneurial as you want during a garage or yard sale. Check and see if you are getting the best cell phone plan for your needs. If you've been on the same plan for the past few years, you probably could be saving some money. Most companies will do a free review of your plan and let you know if something else would work better for you, based on your usage patterns. Now that you have learned how these simple tips and tricks can help you to succeed with your personal finance situation, take a moment to reflect on the valuable information. We are sure that you will immediately find practical applications for these fantastic tips. They will definitely help you to become more successful and enable you to better budget your personal finances.

https://infoforu.org/enhance-your-future-with-our-personal-finance-tips/

Best Social Media Management Workflows To Help Your Business

Facebook, YouTube, Instagram, Tumblr, Twitter, LinkedIn, Snapchat, Pinterest—with so many viral social channels out there, it often gets tricky for brands/businesses to keep track of their social media calendar.

Social media is the front and centre of your marketing efforts. That means you should be able to know what’s going out on which social channel and when. For that to be the case, you are required to keep your social media workflow on track at all times.

It shouldn’t be a surprise that creating and publishing content, monitoring engagement, and tracking social media marketing success across various social channels can be a bit challenging. And as businesses scales, this challenge only gets worse.

Let’s put it this way — to be able to manage and run your social media marketing campaigns, you’re going to need a successful social media workflow, and you’re going to need it fast.

A social media management workflow is basically a well-defined system or a series of actions that you follow to efficiently schedule posts across different social media channels in a timely manner. Now, different brands, businesses, and teams have different social media workflows depending on industry, audience and objective.

Sounds complicated? Well, fortunately, there are social media workflows and templates that you could use to simplify and speed up the process. And that’s exactly what we are going to discuss here…

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Mentioned below are some of the best social media marketing workflows you can implement in your marketing to help you improve your social media process in 2019

Contents

Social Media Strategy Workflow Social Media Calendar Workflow Social Media Management Workflow Social Media Analytics Report Workflow Social Media Image Sizes Social Media Bio Workflow Social Media Audit Workflow Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

Create your first post Social Media Strategy Workflow

Whether you’re brainstorming on a new campaign or seeking ways to improve the current one, having a powerful social media strategy is a must.

Using a social media strategy template allows you to gain clarity over your social media goals, find your ideal customers and search for ways to better engage them, analyse your potential competition, evaluate your current social media presence, develop a thoughtful content strategy, and adjust the strategy as needed.

Head to our Guide To Social Media Marketing for 2019 for a break down of the steps! Once you have the right strategy that works for your business, you can formulate it into a template that can be easily adapted.

Social Media Calendar Workflow

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A social media calendar is where you organize each of your social media posts by channel, date, and time, and is crucial to your social media marketing toolkit.

If you’re constantly juggling with too many social channels, using a social media calendar template will help you better plan and schedule the posts or content you’re sharing. Plus, you can create a separate calendar or each channel/project without any hassle.

Use Hopper HQ as a social content calendar and see exactly what is going out when!

Social Media Management Workflow

Once you’ve created your strategy and organized social post calendar as needed—it’s time to get everyone in action.

You need to assign tasks to individuals/groups, give them the information they need, and keep an eye on how things are progressing in real-time. This is where Kanban boards and social media management workflows come into the picture.

They help you keep everything on track. There are work management software and apps that allow you to create custom workflows or use an existing template to organize your various social media tasks, assign them to others, collaborate on them, attach files in them, and view them moving (or progressing) through various stages.

Social Media Analytics Report

The social media analytics report template is the key to measuring the value of your marketing efforts. This is what helps you keep a tab on how your different social media channels are performing.

The template allows you to record and save social media metrics for every network, and include details like gained/lost followers, total engagement, total shares, total views, total sign-ups, and so on.

So these were the four major templates and workflows that every social media marketer should know about. Next, we’ve some bonus templates for social media that will save you hours.

Plan & schedule social media ahead of time.

Video, gallery, image & text only posts

Calendar, feed & grid preview

Instagram, Facebook & Twitter

START PLANNING YOUR POSTS NOW Social Media Image Sizes

Having all social media image sizes saved somewhere handy will save marketing teams a lot of time. Content is an important part of digital marketing. But you can’t just publish a 1000-words blog post and expect it to go viral—unless you know how to keep it interesting.

Images, GIFS, memes, videos, etc are a great way to make the content look more engaging and grabbing the audience’s attention (on any platform). “Social media image size” is your quick reference resource to check what image dimensions and specs to use for every network.

Check out the correct image dimensions for Instagram!

Social Media Bios Template

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A key part of a social media marketing is to create and maintain a social identity. Your profile picture, your profile’s bio, and even your favorite literature genre and hobbies—every teeny tiny detail in your profile plays an important role in the first impression you make on your target audience.

Now, a social media bios template is what helps you ensure that you have covered up all your bases and effortlessly created a profile that reflects your brand’s voice. Here’s what it includes:

Who you are Where you work What you do Why should people connect with you How to get in touch with you

Check out this guid for some tips to writing good Instagram bios!

Social Media Audit

A social media audit is the type of template that shows you a clearer picture of what is and isn’t working in your current social media strategy (and what you can do next). Such templates are considered quite useful in keeping new opportunities in check and getting the most out of your social media management resources while achieving higher audience engagement.

Within this audit you can look at all the analytics from your campaigns, assess follower number and engagement rate across all networks, and use the learnings to inform your future social media activity!

Try this out and you can make a custom template based on your business’ objectives for social media.

Explore the data behind your Instagram account.

Find the best time to post on Instagram

Track your follower growth overtime

Understand your post engagement

TRY INSTAGRAM ANALYTICS NOW

Do you want to take your social media marketing to the next level? Then keep these templates and workflows in your consideration. Also, if you have a social media marketing suggestion, share it with us in the comments below!

Guest Author: Vartika Kashyap

Vartika is the Marketing Manager at ProofHub and has been one of the LinkedIn Top Voices in 2018. Her articles are inspired by office situations and work-related events. She likes to write about productivity, team building, work culture, leadership, entrepreneurship among others and contributing to a better workplace is what makes her click.

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Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the digital advertising industry. Here are key things to watch out for as you plan ahead and finalize your marketing budgets.

1. Amazon Hits Its Stride

2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their purchasing journey.

The Opportunity: Brands have flocked to Amazon for its revenue-generating ad capabilities. We expect this trend to continue in 2020 as Amazon refines its offering and advertiser use becomes more sophisticated. Experiment with sending more of your paid search traffic directly to Amazon as the offerings improve, like Amazon Attribution. Amazon is simply too good of an opportunity to miss.

2. Search Remains Strong and Flexes Its Gen Z Muscle

Paid search remains the dominant digital ad channel and as we look into next year we see no indication of this changing. Google retains the upper hand through constant innovation and releasing a number of sophisticated tools that help marketers target their customers more effectively.

The Opportunity: As we move into 2020, a key challenge for search advertisers is how to reach the Gen Z audience. It’s no surprise that mobile, specifically smartphones, will be a core part of this strategy.

Smartphone search usage continues to increase—more local search queries are now done on smartphones. Marin research shows that university students are truly the smartphone generation; with this in mind, advertisers that adopt a mobile-first approach to search can expect to reap rewards next year.

3. Despite Social Controversy, Instagram Remains Facebook’s Secret Weapon

In spite of an ongoing public image crisis, Facebook has continually published positive results throughout 2019, demonstrating that media backlash doesn’t necessarily equate to poor business performance. This growth is likely to continue into 2020 due to the roll-out of a number of new features such as Facebook Watch and Automatic Placements.

However, the real story is still the rise of Facebook’s secret weapon, Instagram. With more than 500 million people using Instagram Stories every day, there’s plenty of opportunity for advertisers to experiment with engaging creative.

The Opportunity: Instagram Explore Feed is expected to launch in the New Year. It’s a fairly new concept for advertisers, bringing more interest-based targeting to the platform. Explore Feed represents a great chance for advertisers to be part of what’s culturally relevant and trending while reaching new audiences looking to discover something new. Exciting times ahead!

4. The Meteoric Rise in eCommerce Advertising

One of the biggest stories of the year is the rapid growth in eCommerce advertising. According to Statista, it’s expected there’ll be more than 300 million U.S. online shoppers by 2023. Brands should identify ways of finding and engaging with the right shoppers—for example, understanding ad formats on different channels and the role they play in the customer journey.

The Opportunity: There are so many formats emerging—from Stories to shoppable posts—and each one is designed to reach audiences at specific points in the journey. Google Shopping Ads, for example, are designed to move buyers from the consideration phase to conversion.

Understanding these nuances, as well as how these various ad formats can work together in a cross-platform approach, can help marketers avoid a siloed strategy in 2020 and will propel the business in a competitive market.

5. Will 2020 See Visual/Voice Search Take Off?

Google, Facebook, and Amazon are the key players in the voice search game. According to Google, 20% of all searches are voice and 55% of households are expected to own smart speaker devices by 2022. We’ve seen a big push this year with voice technology developing at a rapid rate.

Visual search is also starting to take shape. On the one-year anniversary of Lens, Pinterest revealed that Pinterest users were carrying out more than 600 million visual searches every month with Lens, a 140% increase year-over-year. Google’s own visual search tool, Google Lens, has seen similar growth with images now returned for 19% of search queries on Google.

The Opportunity: As speech-recognition accuracy goes from 95% to 99%, we expect voice search especially to continue to see rapid growth in 2020. As Google’s SERP continues to evolve for a mobile world, 2020 will likely see more ad formats that incorporate a more robust visual offering than years past.

This visual component has already seen an impact in Shopping campaigns since Google expanded to Showcase Ads this year. And, with 62% of millennials wanting visual search over any other new technology, it seems natural that using an image to start a search will become the norm in the next 12 months. Take note!

6. Artificial Intelligence, Machine Learning, and Digital Advertising

The rise of ML/AI in advertising has had a profound impact on the industry over the last 12 months, opening up new doors and allowing marketers to deliver relevant and engaging ads to their customers. To optimize campaigns and truly drive performance, brands have a huge opportunity to leverage automated, AI-driven technologies that allow for more testing and ultimately smarter strategies.

The Opportunity: Data is what fuels AI/ML if you want to stay ahead of the competition it’s important for brands to realize the value of their own data—whether it’s from a CRM, product sales, or inventory. Marketers can be much more effective with their ad campaigns when they leverage both first- and third-party data. Using both categories of data allows them to be aggressive when they expect good returns, and to pull back when performance is dipping.

With the rise of responsive search ads, Google has empowered advertisers to test the capabilities of machine learning in their campaigns, reducing the need for traditional A/B testing. In order to deliver relevant and engaging ads to their customers, marketers will need to focus their time implementing machine learning and AI continue to transform advertising options.

But marketers should also be wary of this new technology and ensure that implementing it into campaigns is in the best interest of your audience. Many of these emerging technologies do not take into account your unique audience and the proprietary data you have in-house. Marketers can become frustrated with one-size-fits-all solutions, when their business would benefit from customized solutions, tailored to their specific needs. For instance, Smart Bidding offers limited visibility and control over the data being used, leading to a missed opportunity to maximize performance.

We expect AI and ML to continue to drive innovation forward in 2020, transforming search and social advertising by letting you tailor ads to individuals, with the goal of fully personalized ads just around the corner.

7. Digital Video Will Hit Fast Motion in 2020

Digital video ad spend continues to climb, according to the IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets have increased 25% year over year, with a whopping 75% in the Media and Entertainment category.

The Opportunity: Consumer viewing habits explain this spike in ad spend, and it’s clear that advertisers should go where their customers are. AI developments for content will allow for more personalization in digital video, meaning brands will be able to tailor video ads. Brands have more incentive than ever to reach users with immersive, personalized content.

8. CPC/CTR Keeps Evolving

According to Marin research, overall search click volume has grown 14% YoY with a big jump in ad clicks for healthcare (85%). The technology industry came in second, with a 25% increase. The most notable decrease in CPCs was for healthcare, which dropped 47% YoY and now sit at $0.61 for Q3 2019. Consumers are heading to the internet for their healthcare education, and marketers in the industry see this as an opportunity to further engage with patients.

The Opportunity: The update from Google AdWords to Google Ads brings many new features, including more automated and smart options, like Smart Campaigns, with new and updated tools integrated directly into the Google Marketing platform. These updates have great potential with the new features opening up possibilities for search advertisers.

9. CMOs Tackle Ad Fraud and “Fake Views”

According to a recent report, global ad fraud is predicted to cost an unprecedented $23bn this year. In May 2019, the ANA released a study reporting that advertisers are starting to break down the pervasive fraud that riddles the digital ad world. However, with losses still projected to total $5.8B due to bot fraud this year (only an 11% decline from 2017), advertisers have a long way to go before they’ll win this battle. This growth shows no sign of slowing down as we move into 2020—the amount of fraud will only increase.

The Opportunity: Unfortunately it’s not easy to win the battle against ad fraud. CMOs must keep abreast of the latest developments. Being up to date means you can be quick to react so they can choose the right strategies for tackling each issue. For instance, just as AI powered tools like contextual image recognition and text analysis are used to combat brand safety threats, using techniques like supply path optimization and relying less on open exchanges need to become a force of habit when tackling ad fraud.

10. Mobile Keeps the Digital Advertising Trophy

People are spending less time watching broadcast TV on an actual set and reading print newspapers, and digital media consumption is picking up the slack. Mobile is the main driver of this growth. Within mobile itself, daily time spent with media on smartphones will be the only category in our forecast to see persistent growth.

The Opportunity: Google recently introduced the launch of several new ad types that will be showing up on mobile devices. Google searches on mobile devices will include gallery ads that allow advertisers to display multiple images for users to swipe through.

Users will also begin to see ads in Google’s discover feed—the feed of news stories that are built into many Android home screens, inside the Google app, and on Google’s mobile homepage—though they’ll only appear in select locations for now. Brands that maximize these mobile tools will be the ones that succeed in 2020.

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What’s Trending with Millennials on Social Media

Most the of the time, brands are looking to target a certain subset of individuals on social. When it comes to millennials, brands have to be strategic as they differ from other generations and groups of people. Below we breakdown what’s trending with millennials on social media. 

1280x400-Webinar-Banner-Template-copy-1024x320.jpg Millennial Usage on Social

This generation is defined by being born between 1981-1996. They came of age during the Internet explosion and were raised with technology which means they understand constant connectivity. Millennials have an average of nine social media accounts and their social behaviors have become more purpose and entertainment driven rather than interacting with their networks. This generation is spending an average of almost four hours a day on their phones and desktops, therefore there is a great deal of opportunity to reach these millennials. 

Where to Find Millennials on Social

Though there are reports that Facebook numbers are declining and millennials are jumping off the platform, according to eMarketer, it is still the most popular network among this age group. Millennials are using Facebook for gaining insight into the latest news and researching products and services. There are still many active millennials on Facebook who utilize it to maintain their social circles. 

The next most popular network for millennials is Instagram. Instagram is the perfect storm of an app for millennials as it includes features that appeal to this group such as stories, native shopping and access to celebrities & influencers. The other most popular networks to millennials are Snapchat, Pinterest and Twitter, in that order.

How to Attract Millennials to Your Brand

There are various tactics your brand can take in order to draw millennials in. In terms of creating content, here’s what’s important to keep in mind: 

Develop a brand identityUtilize user-generated contentKeep it briefBe originalCreate entertainment value

When it comes to engaging with millennials on your social channels, ideas include:

Use emojis & gifsAdd an element of personalizationCreate positivity Provide an all-in-one experienceBe Authentic

For more about this group and how to bring them into your brand, watch our on-demand webinar about “What’s Trending with Millennials”. 

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Sunday, December 22, 2019

Embody These Tactics To Make The Most Out Of Your Real Estate Sale

When you are selling real estate, there are certainly, many situations that can come your way. You will enjoy a greater chance of overcoming obstacles along the way if you come prepared with knowledge from reputable sources. The following strategies for selling real estate can get you started on learning more and earning more. Before you put your home on the market, you need to make sure it is in the best shape possible. There is no need to do expensive upgrades. Get rid of clutter. This will make the home look larger. Do simple repairs. If you have been ignoring a broken kitchen drawer, then now is the time to fix it. Paint any areas that need it. Mow the yard and plant some flowers. Make the most of what you have to capture and keep a buyer's interest. When showing your home to potential buyers, be sure to de-clutter prior to inviting them into what could be their new home. Pack away the little things that you do not feel reflect a welcoming space for them. You want to make your home look open with a lot of space for them to move their things in. If resale value is important to you, don't buy the largest property in the neighborhood. When market value is determined, the values of the homes around yours are considered first. If those houses are significantly smaller, they can depreciate your home value. Buy the house that blends into the neighborhood. When you are in the market for a larger house, move into a neighborhood where the property sizes are bigger. Look to your neighbors when considering what upgrades to make in your home prior to sale. If your neighbors all have stainless steel appliances, then buyers will expect that same amenity in your home. If you put in an upgrade that none of the homes in your area have, don't expect to get that money back. When trying to decide whether you should lower your price or renovate your property, keep in mind that the buyers are out to get the lowest price possible. So even if your property is priced to adjust for renovations the future buyer will have to make, the potential buyer will still try to negotiate that into the price. By keeping this in mind, it will help you through the negotiation process. When it comes to selling real estate, you have to research the right moves and markets in order to actually gain a profit in the field. Lots of money can be made by you, and you can build an excellent career. This can all be achieved by beginning with the previous tips in selling real estate.

https://infoforu.org/embody-these-tactics-to-make-the-most-out-of-your-real-estate-sale/