New Beginnings Reviews: Best Marketing Articles For Small Business

Small businesses spend, on average, 20 hours a week on their marketing efforts, according to a survey by Constant Contact. So what should your small business be focusing on during those 20 hours? A list of our best marketing articles gives you an overview.

Here we’ve collected some of our top marketing articles in the following categories:

Social media marketing Content marketing Influencer marketing Local marketing Key marketing resources Social Media Marketing

Today, more than 75% of small businesses use social media to promote their businesses online. As you try to decide how to best use social media for marketing your business, here are 6 of our best social media marketing articles.

Real Life Social Marketing Examples Social Media Marketing Statistics Important to Small Businesses 71% of Consumers Watch Videos on Social Media to Laugh 5 Reasons YouTube Should be Part of your Social Marketing Strategy 48 Social Media Channels for Marketing Your Business Social Marketing Tools that Build your Reach and Credibility

Today, sites like Instagram, Facebook and Twitter command major audiences. In fact, 86% of businesses in a recent survey listed social media as the top advertising channel. See why in this list of our top social media marketing articles:

5 Ways to Improve Your Social Marketing The Complete History of Social Media:Then and Now 20 Popular Social Media Sites for Your Business Right Now 20 Great Instagram Post Ideas to Promote Your Business 5 Secret Truths of Social Media Marketing You Must Know 10 Tips for Taking Your Social Media Marketing to the Next Level

Content Marketing

In a recent survey, 73% of customers said they’ve made purchases as a direct result of viewing marketing content. The results seem to send a clear message about the importance of content marketing — to ANY small business! To get you started, we’ve collected some of our best content marketing articles so you can learn more:

What Is Content Marketing? 10 Ways to Refresh a Stale Content Marketing Strategy How to Become Better at Content Marketing — in 4 Easy Steps Content Marketing Statistics Every Small Business Owner Should Know 4 Reasons your Business Needs Content Marketing Best 5 Content Marketing Strategies for your Business

Amazingly, despite the obvious impact of content marketing, stats tell us only 53% of small businesses use it. We’ve collecting more of our best content marketing articles to show you how you can — and why you should:

You Can Thank Us Later — 6 Copywriting Strategies You NEED to Know for Small Business The Fundamental Reason Why Content Marketing Works 4 Tips to Improve Local Content Marketing for your Small Business 9 Simple eCommerce Content Marketing Tips You Can Start Using Today 7 Challenges to Your Content Marketing — and How to Meet Them Top 20 Content Marketers You Need to Follow Today Influencer Marketing

How important is influencer marketing to your small business? VERY important, the numbers tell us. For example, advertisers spend over $1 billion dollars in influencer marketing on Instagram alone, Mediakix reports. Here are some of our top stories on using influencer marketing for your small business.

What is Influencer Marketing and How Can It Help My Business? Influencer Marketing vs. Content Marketing: Which is Right for Your Brand? Turn Your Influencer Marketing from Blah to Fantastic with 12 Dos and Don’ts The Key to Influencer Marketing Success is Targeting the Right Audience New Platforms Seek to Connect Small Businesses with the Right Influence Marketers 4 Influencer Marketing Tools You Need to Manage Campaigns

Influencer marketing also increases sales. For example, data compiled by graduate education community noGre.com, 88% of consumers trust online recommendations as much as personal ones. We’ve collected a few more influencer marketing articles to teach you more:

B2B Infl uencer Marketing: Trends, Goals and Budgets to Set The Challenge of Measuring Influencer Marketing Results 11 Ways Influencer Marketers Benefit from AI The Importance of Disclosure in Influencer Marketing How Are Influence Marketers Changing the Hotel Industry Influencer Marketing Secrets Revealed: Can It Boost Conversions?

Local Marketing

An estimated 85% of small businesses depend upon word-of-mouth referrals — imagine that, 85%! And word-of-mouth is heavily relied on by local businesses, i.e., businesses that get most of their customers within a 50-mile radius. Here are 6 of our best local marketing articles for you to consider with your business:

Apply These 20 Local Marketing Strategies To Improve Your Small Business Revenue Master the Art of Local Marketing with these 12 Tips The ONE Big Secret of Local Marketing 31 Tips for Local Digital Marketing 10 Local Marketing Tips You Can Implement Today 10 Amazing Local Marketing Hacks From This Popular Community Burger Joint

Mobile technology is very important when it comes to local marketing, though 73 percent of local retailers struggle to keep up with mobile marketing trends. We’ve collected a few more local marketing articles to help with this and more: Technology is also highly important in local marketing these days. In the next few articles we look at the use of the marketing cloud and mobile technology to bring in customers.

Surefire Local Marketing Cloud Aims at Features with One Login 10 Tips for Local Marketing on Mobile 50 Main Street Local Marketing Ideas for the Holidays The Key to Local Marketing: Blending Online and Offline 10 Amazing Local Marketing Hacks From This Popular Community Burger Joint 50 Marketing Channels to Use to Reach Customers Key Marketing Resources

Don’t miss these key resources to assist in your marketing:

Giant List of National Days (Holidays) for Marketing Template: Social Media Marketing Calendar Business Advertising Guide

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This article, "Best Marketing Articles For Small Business" was first published on Small Business Trends